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Research papers

Media fragmentation

This paper will highlight the impact of media fragmentation on overall television viewing habits in the United Kingdom and describe how the viewing of pre-recorded videos fits into this environment. Findings from the VideoTrak service will be used to...

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Authors: Elaine Safier, Caroline Stott
November 11, 1996
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Citation

Safier and Stott (1996a, November 11). Media fragmentation . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/media-fragmentation-